A CPG consultant helps food and beverage brands fix the operational, pricing, and sales issues that prevent them from scaling successfully.

At Next Win CPG, that means working with founders to tighten pricing and margins, clarify sales strategy, prepare brands for brokers and distributors, and ensure the business is truly retail-ready before approaching buyers.

Unlike brokers or agencies, we don’t sell your product or run marketing campaigns. We work upstream—identifying why brands stall, fail, or get rejected, and fixing those issues before they cost time, money, and credibility in the market.

A brand is ready for retail only when pricing, margins, operations, and sales materials are aligned with retailer expectations.

Many brands assume they are retail-ready because they have a good product or some early sales. In reality, buyers care about margin structure, velocity potential, supply reliability, and execution discipline—not passion or product quality alone.

Next Win CPG helps brands objectively assess readiness, identify gaps, and fix them before pitching retailers, reducing wasted meetings and early failures.

Most CPG brands don’t fail because of poor products. They fail because of preventable business and execution mistakes made during launch or even during growth.

Common causes include incorrect pricing, weak margins, misaligned go-to-market strategy, poor promotional planning, unrealistic sales forecasts, and lack of operational readiness. Once a brand underperforms in-store, retailers rarely give second chances.

Next Win CPG exists to help brands address these issues early, so retail launches are intentional, credible, and sustainable.

Next Win CPG focuses on strategy and readiness, not representation.

We don’t pitch buyers on your behalf, manage accounts, or run paid media. Instead, we help brands build the pricing logic, sales story, operational discipline, and expectations required to succeed once execution begins; whether that execution is handled by the founder, a broker, or an internal team.

This makes downstream partners more effective and increases the likelihood that retail efforts convert into durable growth rather than short-term placement.

Next Win CPG works best with CPG food brands from pre-revenue through $25M in annual sales.

These are typically brands with strong products and ambition, but gaps in pricing confidence, sales structure, or retail readiness. We are not a fit for brands only looking for marketing execution, paid media management, or quick fixes.

Our work is strategic, candid, and focused on building repeatable systems that support long-term growth across retail and eCommerce.

Engagements with Next Win CPG are structured, time-bound, and focused on fixing the specific issues limiting growth.

Most work begins with an objective assessment of pricing, sales strategy, retail readiness, and execution risk. From there, we define clear priorities and work collaboratively to close gaps in a practical way.

This is not open-ended advisory or vague coaching. The goal is to create clarity, alignment, and momentum so the business is positioned to scale responsibly.

Next Win CPG works alongside brokers and distributors by helping brands become easier to represent and more likely to succeed.

We focus on pricing discipline, sales story clarity, realistic expectations, and operational readiness. These are areas that directly impact broker effectiveness and retailer outcomes.

This collaborative approach reduces friction, improves placement quality, and supports longer-term success for all parties involved.

Results depend on the starting point, but most brands see meaningful clarity and improvement within just a few weeks or months.

Early progress typically shows up as better pricing confidence, a clearer sales narrative, improved readiness for brokers or buyers, and fewer unproductive conversations. Retail and distribution results take longer, but strategic missteps are often identified and corrected quickly.

The goal is not instant scale. It’s avoiding preventable mistakes and building a foundation that supports sustainable growth.

Next Win CPG is not a fit for brands looking for quick fixes, outsourced execution, or marketing-only support.

We are also not a match for brands unwilling to examine pricing, assumptions, or operational realities, or for brands seeking representation rather than preparation.

Our work is best suited for founders and brands who want candid feedback, structured improvement, experienced guidance, and long-term viability across retail and eCommerce.