CPG Products Don't Fail on the Shelf. They Fail Long Before They Get There

Next Win CPG helps food brands build the strategy, systems, and discipline required to win in retail and eCommerce.

Let's move your brand forward

About Next Win CPG

Transforming food brands through strategic excellence and retail expertise

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Strategic Growth

Data-driven strategies that propel your brand from startup to retail success

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Strategic Growth

Data-driven strategies that propel your brand from startup to retail success

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Strategic Growth

Data-driven strategies that propel your brand from startup to retail success

Next Win CPG is an advisory firm for food brands that are stuck, stalled, or unsure what "next" actually looks like.

We help founders move from reactive decision-making to structured, repeatable execution across:

What We Actually Help You Build

Strategy and systems that make retailers, distributors, and buyers say yes.

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Retail readiness & buyer expectations

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Retail readiness & buyer expectations

Retail readiness & buyer expectations

Retail readiness & buyer expectations

Broker and distributor engagement strategy (when, where, and why)

We don't directly sell your product.

We don't work on commission.

We help you build the business so the right partners can do their job effectively.

Experience with Major Retailers

Proven success across national retail chains

50+

Retail Partners

200+

Brands Helped

95%

Success Rate

20+

Years Experience

How We Work

Next Win CPG works with food brands that have strong products but lack clarity, structure, or momentum

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Early Traction

Brands with early traction but no clear retail or growth strategy

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Stalled Growth

Stalled growth despite distribution or ecommerce presence

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Retail Preparation

Preparing for broker, distributor, or larger retail conversations

Next Win CPG is an advisory firm for food brands that are stuck, stalled, or unsure what "next" actually looks like.

We help founders move from reactive decision-making to structured, repeatable execution across:

Brands typically reach
out when:

These moments usually signal that something fundamental needs to change — not just tactics, but the strategy behind them.

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Growth has stalled

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Retail conversations aren't converting

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Margins or promotions don't pencil

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Existing relationships aren't delivering

A short conversation is often enough to determine whether we’re the right fit — and whether we can help unlock your next stage of growth.

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Case Study

Breaking the Plateau

Most CPG brands don’t fail — they stall. This case study shows how a small but established food brand moved past inconsistent growth by installing structure, focus, and a repeatable go-to-market strategy.

We walk through the exact challenges founders face after early traction: fragmented channels, scattered priorities, and no clear sales engine.

Download Case Study

Additional Case Work Includes

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OUR APPROACH TO BROKER RELATIONSHIPS

The result is a stronger partnership, faster traction, and fewer false starts — creating momentum for everyone involved.

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Partnership, Not Replacement

Next Win CPG is not a brokerage — and we’re intentional about that. Our role is to strengthen the foundation so broker relationships work better, faster, and with fewer missteps.

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Partnership Focus

Brokers play a critical role in retail execution. Our work happens before and around that relationship — not in place of it — ensuring alignment, clarity, and shared expectations.

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Preparation Excellence

We help brands show up prepared: clear positioning, realistic pricing, strong materials, disciplined priorities, and aligned expectations before broker conversations begin.

Let's Move Your Brand Forward

Ready to transform your food brand? Get in touch today.